Hapitalist | Russell Nohelty | Substack

What’s a 🦄Hapitalist🦄?

Welcome :) At Hapitalist, we turn stressful businesses into easeful joy engines. Seriously, what if all this business stuff was fun, though?

Feb 4 • Russell Nohelty

A framework for engineering winning days

Learn how to build a strong foundation for success by mastering the unglamorous but essential 'boring work' that leads to breakthrough moments.

Jan 16 • Russell Nohelty

Introduction to the SCALE path system

Find frictionless growth and build a business that works sustainably for you.

Jan 10 • Russell Nohelty

The HAPI Compass framework

A simple four point system to finding alignment and giving yourself direction, designed to help you to build a successful and thriving career that…

Dec 10, 2025 • Russell Nohelty

The 4 P's of prioritization

Understanding the underlying structure of a sustainable business, and why most entrepreneurs fail to master even one.

Jan 10 • Russell Nohelty

Did you know you can subscribe to this publication?

SCALE paths

Build the way you’re built

14 Growth Strategies That Actually Fit How You Work

Jan 10 • Russell Nohelty

Introduction to the SCALE path system

Find frictionless growth and build a business that works sustainably for you.

Jan 10 • Russell Nohelty

How each SCALE path responds to trends

How founders naturally respond to market trends, based on the five SCALE paths, and how aligning with your path can accelerate growth.

Jan 10 • Russell Nohelty

SCALE paths: (C)ollaborators

You grow by building with others. You co-create products, join collectives, align with complementary brands, and tap into shared audiences. You’re a…

Jan 10 • Russell Nohelty

Ecosystems

Blended Ecosystems

What happens if you're in between multiple ecosystems? Luckily, there's a correlary in nature.

Jan 10 • Russell Nohelty

Conventions, conferences, and pop-up events for every Ecosystem

I started my career at shows, and it's how I mainly built my business for the first several years. It's how I learned about my audience and how I kept…

Jan 10 • Russell Nohelty

Crowdfunding for every Ecosystem

Running crowdfunding campaign can change the fate of an entrepreneur's career quickly, but there are specific strategies that will help you succeed…

Jan 10 • Russell Nohelty

Subscriptions for each Ecosystem

Subscriptions can work for any ecosystem, but they will each encounter different advantages and challenges. Here, we lay it all bare.

Jan 10 • Russell Nohelty

Mind/Body

How to know what to prioritize next (or first)

Everything stops working. Here’s what to do next, and how to prepare yourself for the inevitable.

Jan 14 • Russell Nohelty

There is no competition

There are only axes by which you can no longer win.

Jan 12 • Russell Nohelty

The art of harnessing chaos magic

The true gift of success isn’t eliminating chaos—it’s having enough chaos working in your favor that good things start happening more often than not.

Jan 10 • Russell Nohelty

Hapitalist

Hapitalist

At Hapitalist, we turn stressful businesses into easeful joy engines. Make the money you want while staying true to your values.

Guest posts

The Power of Leapfrog Skills

Jan 28 • Russell Nohelty and Jonathan Goodman

7 Publishing Mistakes I Made So You Don’t Have to

How to avoid the traps most indie authors find themselves befuddled with, and why you should consider coming to Boot Camp for Author Publishers later…

Jan 7 • Russell Nohelty and Lee Wind

Writing History When History Is Fragmented

Crafting Musa: Lion of Mali in the Absence of Certainty

Jan 4 • Russell Nohelty and Ade Heru

Stop Playing the Part of a Marketer to Sell Your Books

Build the foundation of your marketing strategy like this instead.

Dec 3, 2025 • Russell Nohelty and One Brilliant Arc (OBA)

Frictionless Growth

A framework for engineering winning days

Learn how to build a strong foundation for success by mastering the unglamorous but essential 'boring work' that leads to breakthrough moments.

Jan 16 • Russell Nohelty

Constructing your value ladder

Learn how to find your perfect customers, develop a process to help them fall in love with your work, and keep them happy for the long haul.

Jan 10 • Russell Nohelty

The path of least friction

Everything I’ve learned about building a successful career, condensed into one digestible system.

Jan 10 • Russell Nohelty

Creating lifelong customers by embedding psychological buying triggers deep into your brand

How the most memorable brands create connection with their customers so deep that they become unforgettable and irreplaceable

Jan 10 • Russell Nohelty

Business Mindset

1:36:36

Six steps to building a sustainable author business

You don’t need more tactics. You need the right order. This webinar breaks down the six-step sequence that turns subscriptions, retailers, and…

Feb 13 • Russell Nohelty

You're not really building an author career, you're scaling a startup

Think like a founder, not just a writer. A roadmap for authors to stop winging it, treat their books like a business, and start building a creative…

Feb 11 • Russell Nohelty

Wannabe Press Income Report - Q4 - 2025

Wait...wasn't it just september?

Feb 4 • Russell Nohelty

1:57:29

Evolve Without Burning Out Masterclass

How to realign your Substack, business, and creative work for long-term growth—without chasing dopamine, copying formulas, or losing the joy that made…

Jan 30 • Russell Nohelty

Recommendations

The Creative Shift by Dan Blank

Dan Blank

Write • Build • Scale

Sinem Günel

Creatively Conscious by Claire Venus

Claire Venus ✨

Newsletter Circle

Ciler from Newsletter Circle

Write More with Simon K Jones

Simon K Jones

Articles

You're not really building an author career, you're scaling a startup

Think like a founder, not just a writer. A roadmap for authors to stop winging it, treat their books like a business, and start building a creative…

Feb 11 • Russell Nohelty

You're asking the wrong question

I didn't choose to self publish, and neither will you. I made a different choice, one most writers fail to understand, and it changed everything for me.

Jan 21 • Russell Nohelty

Let's burn 2025 to the ground...but like…let's actually do it this time, tho

What happens when the universe stops hinting and starts taking drastic action? How deciding what to release can reshape your work, your money, your joy.

Dec 27, 2025 • Russell Nohelty

Tutorials

Writing nonfiction that resonates so deeply people have no choice but to change

A complete guide to writing powerful nonfiction that builds reader buy-in, creates emotional connection, and actually transforms people.

Oct 5, 2025 • Russell Nohelty

My Google Search Console monthly stats

...and how to do this yourself to help your growth with less than an hour of growth.

Aug 5, 2025 • Russell Nohelty

How to automate importing Substack subscribers into Kit through Gmail

Discover how to seamlessly automate Substack subscribers to ConvertKit (Kit) for powerful email funnels, personalized segmentation, and a more…

Jul 5, 2025 • Russell Nohelty

Turning your natural writing patterns into audience growth

Discover how to turn the themes and topics you naturally write about into a strategy for building a loyal, engaged audience.

Jun 23, 2025 • Russell Nohelty

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