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The grift economy is going mainstream
2025 was the year the grift economy went mainstream. Are we doomed to repeat it?
Feb 18
•
Hanna Horvath
190
32
29
How to actually think about money in dating
Here’s what financial compatibility really means, what signals actually matter, and how to have the conversation without becoming a monster about it.
Feb 12
•
Hanna Horvath
27
2
1
Soft clubbing is a late-stage capitalist fever dream
Let’s all pay to feel something, shall we?
Feb 11
•
Hanna Horvath
180
11
19
Most Popular
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Everything is private equity <3
Jan 28
•
Hanna Horvath
5,518
252
852
We’re all maxxing now
Jan 21
•
Hanna Horvath
725
46
122
Looking rich has never been easier. Feeling rich has never been harder.
Jan 14
•
Hanna Horvath
605
33
70
You're making six figures. Why do you still feel poor?
Dec 10, 2025
•
Hanna Horvath
160
1
8
“I don’t know anyone who isn’t in debt unless they’re a trust-fund kid or married rich.”
Jul 9, 2025
•
Hanna Horvath
122
30
22
The tierfication of everything
Feb 4
•
Hanna Horvath
261
37
41
The psychology, systems, and status games behind your financial decisions.
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Essays
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The grift economy is going mainstream
2025 was the year the grift economy went mainstream. Are we doomed to repeat it?
Feb 18
•
Hanna Horvath
190
32
29
Soft clubbing is a late-stage capitalist fever dream
Let’s all pay to feel something, shall we?
Feb 11
•
Hanna Horvath
180
11
19
The tierfication of everything
How the K-shaped economy shows up in your grocery store, your airline seat, and your sense of self
Feb 4
•
Hanna Horvath
261
37
41
Everything is private equity <3
Or how my quest to buy a bridesmaid dress ruined by day
Jan 28
•
Hanna Horvath
5,518
252
852
We’re all maxxing now
On optimizing yourself into oblivion
Jan 21
•
Hanna Horvath
725
46
122
Looking rich has never been easier. Feeling rich has never been harder.
Or what status will mean in 2026.
Jan 14
•
Hanna Horvath
605
33
70
Top posts
Everything is private equity <3
Jan 28
•
Hanna Horvath
5,518
252
852
We’re all maxxing now
Jan 21
•
Hanna Horvath
725
46
122
Looking rich has never been easier. Feeling rich has never been harder.
Jan 14
•
Hanna Horvath
605
33
70
You're making six figures. Why do you still feel poor?
Dec 10, 2025
•
Hanna Horvath
160
1
8
“I don’t know anyone who isn’t in debt unless they’re a trust-fund kid or married rich.”
Jul 9, 2025
•
Hanna Horvath
122
30
22
Money News Roundup
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The real winner of the Super Bowl? Gambling.
Money news for your Monday.
Feb 9
•
Hanna Horvath
65
12
3
The economy is doing great! (For 34 people)
Money news for your Monday.
Jan 26
•
Hanna Horvath
63
11
11
Credit card caps sound great. Here's who actually benefits.
Money news for your Monday.
Jan 19
•
Hanna Horvath
15
27
1
Why blaming Wall Street for housing probably won't help you buy a home
Why banning corporate landlords feels satisfying but won't solve the housing crisis. Plus prediction market insider trading, Ozempic menus, and status…
Jan 12
•
Hanna Horvath
14
9
What’s your sanity worth? Americans are finally doing the math
Money news for your Monday
Jan 5
•
Hanna Horvath
14
7
1
Recent posts
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The real winner of the Super Bowl? Gambling.
Money news for your Monday.
Feb 9
•
Hanna Horvath
65
12
3
Overspending isn't a willpower problem (here's what it actually is)
Watch now | It's not a discipline problem. It's not a character flaw. Here's what's really going on.
Feb 5
•
Hanna Horvath
27
3
2
30:45
The tierfication of everything
How the K-shaped economy shows up in your grocery store, your airline seat, and your sense of self
Feb 4
•
Hanna Horvath
261
37
41
You better kiss those free snacks and cold brew goodbye, baby.
Corporate perks (and loyalty) are gone, people are paying more on health insurance then rent, and someone is using "olive oil" as a resume builder
Feb 2
•
Hanna Horvath
92
20
3
Everything is private equity <3
Or how my quest to buy a bridesmaid dress ruined by day
Jan 28
•
Hanna Horvath
5,518
252
852
The economy is doing great! (For 34 people)
Money news for your Monday.
Jan 26
•
Hanna Horvath
63
11
11
See all
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